Role & Context
At Automation Anywhere, I worked with the Executive team (Product, Engineering, Customer Success). Partnered across Go-To-Market teams on migration strategy to reduce churn during the shift from v10+ bots to A360.
Challenge
Customers experienced “Migration Frustration” during large-scale bot migration. Citizen Developers needed better onboarding and contextual support to drive adoption.
Approach
• Global Navigation Revamp: Improved task efficiency by 37% and boosted product engagement by 42%.
• Citizen Developer Accelerator: Led creation of the “smart panel” through concept-car style prototypes. The multi-segmented, instrumented design provided progress tracking and embedded learning materials. This drove over 35% engagement.
• Cross-Functional Strategy: Coordinated with Go-To-Market and Customer Success teams to align migration messaging, training, and UX design.
Outcomes
~50% decline in migration support tickets.
~$2M in customer renewal savings.
+30% boost in Citizen Developer licenses.
+35% engagement of training materials.
